VP, Marketing & Communications
LinkedinSerena leads Cathay Capital Group’s brand strategy, communications, and integrated marketing initiatives in China, shaping the firm’s regional presence and connecting it with its global narrative. She joined in 2020, bringing extensive experience in media, PR, and strategic communications.
Previously, Serena worked with Ogilvy Public Relations, Xinhua News Agency, and The New York Times, building a strong foundation in financial communications and international public affairs. She translates complex investment ideas into compelling stories that resonate with investors, founders, and portfolio companies.
Serena holds a Master’s degree in International Journalism from Hong Kong Baptist University. Outside of work, she hunts for great music and turns every trip into an adventure.